. >> rupert murdoch's news corp. because it for $580 million. they sold it for $35 million. >> reporter: that's a 94% loss. ♪ [ music ] >> reporter: a user of the space back in the day. >> when you go to myspace, i put all the music and stuff on there. >> reporter: it's still used by musicians. kind of. do you still use it? >> i still sometimes. i still post stuff on it, gigs, music, video. but i'm not sure about the traffic. >> reporter: it's been cut by half and then some from its peak of 70 million users to 30 million. myspace was the new big thing back when murdoch bought it in 2005. but two years ago, facebook overtook it and now has three- quarters of a billion users and one report says it could be worth $100 billion by next year. and then what? is there something new that no one has even thought of before that's going to come along and make facebook the new myspace? >> anything is possible. >> reporter: two guys at a san francisco dinner party came up with youtube and two years later it was sold for $1.6 billion! there's twitter and lin